Bringing a physical piece
into the digital realm
Slow Outburst is a virtual experiment revealing the simulated effects of the crushing process on the body of a Fiat 500. The work takes Arad’s Pressed Flowers into the digital realm using 3D animation to virtually crush the car. We collaborated with the artist to create 15 unique pieces, and used web3 technology to secure their provenance. The soundtrack was composed by Oscar-winning composer Dario Marianelli.
The May issue of Wallpaper* featured Limited Edition printed and digital covers by Ron Arad created with Shifting Vision. The issue featured an article by Nick Compton describing the process behind the art collection, in conversation with Arad and our team.
the artistic process
As part of the Reverse Again project, Shifting Vision produced a film providing an intimate look at the artistic process behind the creation of the new body of works. Shot at the artist's studio in London, the film retraces Ron Arad’s lifelong fascination with the iconic Fiat 500 — from the childhood memories of his father's car to the idea of crushing Fiat 500s into paintings (or Pressed Flowers as he affectionately titled them).
Ron Arad, one of the most influential artists, designers and architects of our time, defies categorisation between sculpture, industrial design and architecture. We had the pleasure of collaborating with him on Reverse Again, a new body of works carrying forward the exploration of handmade and digital processes initiated in his 2014 solo exhibition In Reverse.
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